Naltilia at South Summit: how to pitch about compliance to businesses

On 26-27 November Bilbao hosted South Summit, Spain’s leading innovation conference. Among the startups present, Naltilia stepped on stage for a three-minute pitch to explain why compliance—usually a back-office topic—is essential, why it matters for any organisation wrestling with regulatory pressure, and how you can turn that pressure into a competitive edge.

Why pitching compliance is uniquely hard

Pitching compliance is not like pitching sales, marketing or HR tech. You’re not just selling efficiency – you’re selling trust, integrity and resilience, in a space that sits right at the crossroads of law, risk and operations.

1 A legal maze that business people don’t want to get lost in

Modern compliance means navigating a dense and moving landscape:Loi Sapin II, UNE 19601, AMLD 6, sanctions, competition law, GDPR… and now the EU AI Act on top.

Explaining that in a pitch is tricky:

• Go too “legal”, and you lose non-lawyers in acronyms and articles.
• Stay too high-level, and experts doubt you understand the real constraints.

The challenge is to explain a maze of regulations without drowning anyone in legal jargon – to show patterns (risks, controls, evidence) instead of a long list of laws.

2 Complex topic, very real value

Compliance is often perceived as a cost centre, but its value is absolutely real:

• It protects the licence to operate and the company’s reputation.
• It reduces the risk of fines, investigations and debarment.
• It builds trust with customers, investors and regulators.
• Done well, it becomes a competitive advantage in tenders and partnerships.

The difficulty in a pitch is that this value is mostly preventive: you are selling the scandals that don’t happen, the investigations that never start, the deals that don’t fall through.

That doesn’t make the value weaker – it makes it less visible. Your pitch has to make that invisible value tangible in terms of EBITDA, growth and strategic positioning.

3 Turning complexity into an advantage with automation

This is where a solution like Naltilia can flip the narrative from “necessary burden” to “strategic asset”.

The story isn’t “AI for compliance because everyone does AI”. The story is:

• Automation that tames the legal maze: one system that connects regulations, risks, controls and evidence across frameworks (Loi Sapin II, UNE 19601, AMLD 6, EU AI Act, etc.).
• GenAI that goes beyond transaction monitoring: it can collect and analyse massive volumes of information (policies, risk maps, controls, documents) to detect and assess non-compliance risks and help design controls tailored to those risks.
• Reliability and trust by design: audit trails, explainable logic, and humans in the loop so that automation strengthens – not weakens – the company’s relationship with regulators and stakeholders.

So yes, pitching compliance is uniquely hard because it’s complex, legal and often invisible.

But that’s exactly why, if you can tell this story clearly, Naltilia stands out:you’re not just simplifying compliance – you’re turning it into a visible, measurable source of confidence and competitive edge.

The 180-second story we told

Our co-founder and former compliance lawyer opened with a reality check:

“A mid-sized company spends over 1,000 hours a year hunting for evidence, updating spreadsheets and drafting reports. That is more than 100 k € in pure salary cost, and the bill explodes to nine figures inside a global bank.”

From there the pitch unfolded in four beats:

1. The problem – Regulatory scope has exploded (anti-corruption, AML, GDPR, now the AI Act). Manual workflows cannot keep up.
2. The solution – Naltilia is the first AI-native assistant focused exclusively on compliance teams. It plugs into existing documents and systems, then automates gap analysis, remediation planning, evidence collection and reporting.
3. The impact – Clients cut time to compliance by 70 percent and overall costs by 40 percent while gaining real-time visibility on their level of risk.
4. The proof – Beta deployments with mid-caps since June 2025 and a live collaboration with BNP Paribas to scale in large-enterprise environments.

Three minutes later the gong rang and a dozen follow-up meetings filled the calendar. The lesson is clear: when you translate regulatory complexity into operational metrics and concrete cash savings, compliance becomes an executive-level conversation.

Breaking down the Naltilia value proposition

Below is the same pitch, unpacked for readers who have more than 180 seconds.

Each module is powered by AI but vetted by compliance experts who have lived through audits, controls, policies and some scandals.

What South Summit visitors asked (and how we replied)

1. “How secure is the data?”All processing runs in single-tenant cloud environments with EU residency. Sensitive documents never leave the client’s perimeter—our models are brought to the data, not the other way around. Our models are not trained with our client’s data.
2. “We already own a GRC suite. Why add Naltilia?”GRC platforms store data; Naltilia makes that data actionable through AI.

These questions confirm that the market is shifting from static systems to dynamic, intelligence-driven compliance.

Bringing the momentum home

Bilbao was not just about applause; it was about creating pilots with Basque manufacturers, energy firms and fintechs that operate in heavily regulated domains. If you missed the event, you can still experience the pitch—minus the stage lights—by booking a 30-minute discovery call with our team.