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Friday, March 20, 2026
Iratxe Gurpegui

6 Enron ethics traps everybody ignored

Enron did not fail because it lacked documents. It failed because a code of ethics in business was treated as branding, while leadership signals, incentives, and governance quietly taught people what “success” really meant.

Thursday, January 8, 2026
Iratxe Gurpegui

Beyond the Law: The Corporate Culture That Justified the Great Electrical Cartel

In the late 1950s, one of the largest antitrust scandals in U.S. history revealed not just corporate collusion — but a culture that justified it. The Great Electrical Cartel wasn’t born from greed alone, but from loyalty, conformity, and a society that no longer saw white-collar crime as a crime.

Monday, November 17, 2025
Iratxe Gurpegui

The Rise and Fall of Theranos

Theranos was born in the early 2000s with a promise that sounded like science fiction: hundreds of blood tests from a single finger prick, faster and cheaper than traditional labs. Elizabeth Holmes raised more than $700 million, attracted a board of political heavyweights, and reached a $9 billion valuation — all while the core technology quietly failed to deliver.